![A photo of 3 women looking at the camera - every of them has different hairstyle](https://images.ctfassets.net/yqu2frb77dll/527sKm2XlsW1fPVyqt22oD/cc09808fe3e7f71ec5bc080ef49c598d/How_long_does_hair_dye_last_and_how_to_make_it_last_longer___thumbnail.jpg&fl=progressive&q=80)
#PowerofHair
A great hair day looks different on everyone, but one thing is for sure: hair has the power to transform…
At Pantene, we believe in the power of hair. Dr Marianne La France, at Yale university has helped us identify that a great hair day is among the top 3 ways to directly impact how one feels about him/her/themselves. Turns out hair is not just hair; it is a deeper expression of self. Unfortunately, less than 1 out 10 have a great hair day every day, which is why we are constantly innovating to create more great hair days, for everyone: all hair types, all hair conditions, all ages and all genders.
![A photo of group of influential 'Pantene faces' people standing and posing to the camera](https://images.ctfassets.net/yqu2frb77dll/5pDTsoez8hZjXsvdlU97HX/9a1bb36cd96e429e5f7d623269783513/LENGHTS_OF_STRENGHT_mobile_1.png&fl=progressive&q=80)
#LENGTHSOFSTRENGTH
Created in collaboration with the LGBTQ+ community, we explore the true power of hair to express ourselves. Beyond sharing powerful hair stories, we are also teaming up with Kristin Rankin & The Dresscode Project: a global not-for-profit alliance of hair salons committed to providing positive hair services for LGBTQ+ clients.
![Portrait of a woman with blond hair](https://images.ctfassets.net/yqu2frb77dll/5qNhXdZ7o6M0KM9kBOVaZ9/7628d2b6bdd8d39364c075fbf9c92cae/230817_PANTENE_GHD_SHOT_13_BL_0434_v6_mobile.jpg&fl=progressive&q=80)
#PowerOfGrey
We believe grey hair is beautiful, and it’s time to celebrate it.
The more we see grey hair, the more we see its beauty.
Join #Powerofgrey
![An photo of a girl witk long curly ginger-blonde hair looking at the camera](https://images.ctfassets.net/yqu2frb77dll/2dXalzOYTE8nmAmQcDzDsw/ee4144c16920badc5fd093d92dc3e5b4/how_it_all_started___hero___mobile__1_.jpg&fl=progressive&q=80)
HOW IT ALL STARTED?
We are on a mission to banish bad hair days by 2040 and enable positive hair journeys for everyone. According to a 2017 global study with Yale University, hair is critical for self-esteem and is an important extension and expression of identity.