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A photo of 4 women looking at the camera - every of them has different hairstyle


A great hair day looks different on everyone, but one thing is for sure: hair has the power to transform…

At Pantene, we believe in the power of hair. Dr Marianne La France, at Yale university has helped us identify that a great hair day is among the top 3 ways to directly impact how one feels about him/her/themselves. Turns out hair is not just hair; it is a deeper expression of identity and self. Unfortunately, less than 1 out 10 have a great hair day every day, which is why we are constantly innovating to create more great hair days, for everyone: all hair types, all hair conditions, all ages and all genders. In doing that we also take pride in shaping culture; challenging hair shaming, questioning the bias against women going grey, championing diverse beauty and changing the visual diet we all consume every day.

Whatever hair you dream of, Pantene stands with you.

A photo of group of influential 'Pantene faces' people standing and posing to the camera


Created in collaboration with the local transgender and gender non-conforming community, we explore the true power of hair to express identity. Beyond sharing their powerful stories, we are also teaming up with Kristin Rankin & The DressCode Project: a global not-for-profit alliance of hair salons committed to providing positive, gender-affirming services for LGBTQ2S+ clients

Portrait of a woman with grey hair


We believe grey hair is beautiful, and it’s time to celebrate it.
The more we see grey hair, the more we see its beauty.

Join #Powerofgrey

An photo of a girl witk long curly ginger-blonde hair looking at the camera


We are on a mission to banish bad hair days by 2040 and enable positive hair journeys for everyone. According to a 2017 global study with Yale University, hair is critical for self-esteem and is an important extension and expression of identity.