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A photo of 4 women looking at the camera - every of them has different hairstyle

Our Promise


TRANSFORMING HAIR, CULTURE AND THE WORLD AROUND US


As the world’s leading hair care brand, we are honored to serve millions of people every day – we transform their hair, how they feel about themselves, the beauty norms & culture they are surrounded by and importantly the planet we all share & love.


At Pantene, we believe in the power of hair. Dr Marianne La France, at Yale university has helped us identify that a great hair day is among the top 3 ways to directly impact how one feels about him/her/themselves. Turns out hair is not just hair; it is a deeper expression of identity and self. Unfortunately, less than 1 out 10 have a great hair day every day, which is why we are constantly innovating to create more great hair days, for everyone: all hair types, all hair conditions, all ages and all genders. In doing that we also take pride in shaping culture; challenging hair shaming, questioning the bias against women going grey, championing diverse beauty and changing the visual diet we all consume every day.


We are on a mission to transform hair, culture & the world we live it. And we will keep making strides. We are honored to be the world’s number 1 hair care brand, and we do not take this responsibility lightly.