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A photo of 4 women looking at the camera - every of them has different hairstyle

Our Promise


As the world’s leading hair care brand, we are honored to serve millions of people every day – we transform their hair, how they feel about themselves, the beauty norms & culture they are surrounded by and importantly the planet we all share & love.

At Pantene, we believe in the power of hair. Dr Marianne La France, at Yale university has helped us identify that a great hair day is among the top 3 ways to directly impact how one feels about him/her/themselves. Turns out hair is not just hair; it is a deeper expression of identity and self. Unfortunately, less than 1 out 10 have a great hair day every day, which is why we are constantly innovating to create more great hair days, for everyone: all hair types, all hair conditions, all ages and all genders. In doing that we also take pride in shaping culture; challenging hair shaming, questioning the bias against women going grey, championing diverse beauty and changing the visual diet we all consume every day.

We are on a mission to transform hair, culture & the world we live it. And we will keep making strides. We are honored to be the world’s number 1 hair care brand, and we do not take this responsibility lightly.