Skip to contentSkip to search
pantene logo
An image of a pill with cream streaks arround

INGREDIENTS

Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.

A photo of Pro-V pill and a cream streams in the white surface

Our products must be
SAFE & EFFEECTIVE.

Our priority:
helping you achieve your healthiest-looking, best hair ever. For this, we use some natural ingredients that yield great results, and lab-developed options when they’re the ones that work best

WHAT'S INSIDE OUR BOTTLES?

MEET THE PEOPLE

BEHIND OUR BOTTLES

A portrait Brooke Cochran

Brooke Cochran

Pantene Scientist, Formulator & Inventor of the new Sulfate-Free Shampoo

“I wanted to create products that my mum and sister would love because of their benefits and ingredients”

A portrait Kim Jackson

Kim Jackson

Pantene Senior Scientist & Inventor of the new Dry Shampoo Foam

Kim was responsible for creating a better dry shampoo. But there was a small problem: she would never use a typical dry shampoo on her own hair.

A portrait of Jennifer Marsh

Dr. Jennifer Marsh

Research Fellow & Inventor of Pantene antioxidant nutrients

“As Jennifer coloured hair more often and continued to spend time cycling outdoors, she noticed the needs to defend her hair against oxidative stress.”