![An image of a pill with cream streaks arround](https://images.ctfassets.net/yqu2frb77dll/13ctr1xYxXMr5oe8gjX6rQ/4613527c6076c98c84da2085bbcb2abf/Header.jpg&fl=progressive&q=80)
INGREDIENTS
Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.
![A photo of Pro-V pill and a cream streams in the white surface](https://images.ctfassets.net/yqu2frb77dll/3B1mvNk8v34jRihgvhZOUj/4fb88c6c1e96ef482a01e9f6649abb79/Our_priority-scaled.jpg&fl=progressive&q=80)
Our products must be
SAFE & EFFEECTIVE.
Our priority:
helping you achieve your healthiest-looking, best hair ever. For this, we use some natural ingredients that yield great results, and lab-developed options when they’re the ones that work best
WHAT'S INSIDE OUR BOTTLES?
MEET THE PEOPLE
BEHIND OUR BOTTLES
![A portrait Brooke Cochran](https://images.ctfassets.net/yqu2frb77dll/6Ezyq7GXCnmc0cDPsbiFHt/a0ba664e548c1587dc1290c3e09120c7/Brooke.jpg&fl=progressive&q=80)
Brooke Cochran
Pantene Scientist, Formulator & Inventor of the new Sulfate-Free Shampoo
“I wanted to create products that my mum and sister would love because of their benefits and ingredients”
![A portrait Kim Jackson](https://images.ctfassets.net/yqu2frb77dll/5UzIIOIrKXOGBxoa7iahMd/78c8686b8a5a9425f2cf9f73537350d5/Kim.jpg&fl=progressive&q=80)
Kim Jackson
Pantene Senior Scientist & Inventor of the new Dry Shampoo Foam
Kim was responsible for creating a better dry shampoo. But there was a small problem: she would never use a typical dry shampoo on her own hair.
![A portrait of Jennifer Marsh](https://images.ctfassets.net/yqu2frb77dll/4OUdVyecpihTUE2U8yo96Q/018cc3b5df5bca81e66ab9b43c838d9f/Jennifer.jpeg&fl=progressive&q=80)
Dr. Jennifer Marsh
Research Fellow & Inventor of Pantene antioxidant nutrients
“As Jennifer coloured hair more often and continued to spend time cycling outdoors, she noticed the needs to defend her hair against oxidative stress.”