Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.
Our products must be
SAFE & EFFEECTIVE.
helping you achieve your healthiest-looking, best hair ever. For this, we use some natural ingredients that yield great results, and lab-developed options when they’re the ones that work best
MEET THE PEOPLE
BEHIND OUR BOTTLES
Pantene Scientist, Formulator & Inventor of the new Sulfate-Free Shampoo
“I wanted to create products that my mum and sister would love because of their benefits and ingredients”
Pantene Senior Scientist & Inventor of the new Dry Shampoo Foam
Kim was responsible for creating a better dry shampoo. But there was a small problem: she would never use a typical dry shampoo on her own hair.
Dr. Jennifer Marsh
Research Fellow & Inventor of Pantene antioxidant nutrients
“As Jennifer coloured hair more often and continued to spend time cycling outdoors, she noticed the needs to defend her hair against oxidative stress.”