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Safety & Quality

Pantene strives to achieve the highest bar for both efficacy and safety, using carefully selected ingredients in innovative formulas so that every product we make helps you get more great hair days, every day. We follow 4 principles in the making of our products: Beneficial, Essential, Safe and Tested.

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Pantene’s philosophy is simple: The most beautiful hair is the healthiest hair. Based on 50-plus years of research, our iconic Pro-V Nutrient Blends, combined with protective antioxidants, replenishing lipids, and nutrient-rich natural extracts, treats hair from the inside out to give you strong, shiny, healthy-looking hair.

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When you come up with a formula that works, why complicate it with fillers and fluff? At Pantene, we believe that the best product “recipe” is the one that’s the most precise. By sticking to the highest quality, thoroughly researched ingredients in efficient and effective concentrations, we deliver maximum results with no excess.

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Our team of expert chemists, scientists and toxicologists screen each ingredient to make sure that it is good for your hair, and safe for your body while also considering safety for the environment and in full regulatory compliance. We work with third-party independent experts such as the Swiss Vitamin Institute to confirm the quality and purity of our ingredients. Our vigilance never ends: we scrutinize every single ingredient throughout its entire lifecycle and we are also vigilant to any ingredient under scrutiny.

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Hundreds of Pantene researchers around the world test ingredients at each stage of a product’s journey, from our lab to your home—we perform industry leading testing on our finished products to ensure that every product continues to perform safely and effectively throughout its lifetime.

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We ensure safety & efficiency all along the process and involve all our stakeholders:

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We regularly scrutinize our suppliers and verify their compliance with our high safety, regulatory & quality guidelines.

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We meet or exceed the safety guidelines of leading independent and regulatory authorities to ensure our raw materials, packaging components and finished products are safe to use.

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The water we use in our shampoos meets the highest industry standard in water purity.


Pantene’s products are proven, among the most trusted and trustworthy with consumers, and have received, won, been awarded more external accolades, Beauty Awards, editor’s picks from industry experts such as beauty editors and influencers than any other shampoo brand.
Some Ingredients and formulas are also accredited, vetted, validated, approved, certified by external independent agencies organizations such as the Swiss Vitamin Institute.

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The SVI is an independent, not-for-profit, and internationally recognized laboratory with expertise in the 13 essential vitamins and cofactors and nutrients. They are relied on by hospitals, government agencies, NGO’s and companies world-wide to ensure quality of vitamin-containing products. SVI put the scientific excellence of nutrients at the core of innovation in nutrition and cosmetics.

Since 1992, Pantene products have been recognized by the SVI for having formulas enriched with pro-vitamin B5. As Pantene searches for new sources of vitamins and nutrients for hair, the SVI’s vitamin expertise has become even more important.

The SVI partners with Pantene to analyze potential ingredients for their vitamin and nutrient composition. These ingredients include Pantene’s rose water, bamboo, and castor oil – all of which have proven to be sources of naturally-occurring vitamins and nutrients.


Our Belief

Pantene is calling for an end to animal testing in hair care and the beauty industry. We do not believe animal tests are necessary to evaluate the safety or performance of products. We have been committed to ending animal testing, recruiting scientists and invested in state-of-the-art laboratories that has enabled the development of best-in-class safety testing without the use of animals.

Investing in Cruelty-free research

Pantene’s parent company, P&G, has devoted a total of $410 million to develop cruelty-free alternatives and has joined industry coalitions to share research and testing methodologies so that other beauty care brands and the industry-at-large can end animal testing and move toward cruelty-free beauty care.

Changing the beauty industry

We do not test our products on animals. Pantene is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free hair care in the beauty industry. In a few countries where Pantene is sold, governments still mandate animal tests. In those cases, Pantene can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. Pantene is committed to working alongside these authorities and scientists to have alternative testing methods recognized and enable the cosmetics regulation to evolve towards a total elimination of animal testing.

How Pantene tests its products

Pantene tests its products on “swatches” of human hair (imagine ponytails of all different hair types and colors). To guarantee our products are also safe on scalp and skin, we test on “lab skins” that have the same physical properties as natural skin but are created wholly in a lab setting from non-animal materials. Testing on human hair and lab skin helps ensure our products work as intended and are safe to use. We also research our products with thousands of people around the world to ensure they really work and are gentle for daily use.