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Our Selective


Today, Pantene’s signature Pro-V blend—which combines B5 with a cocktail of powerful and protective antioxidants and restorative lipids—is the strengthening base on which we build all Pantene formulations.

To help you achieve your healthiest-looking, best hair ever, Pantene is always on the lookout for effective new ingredients to add to this Pro-V blend and chooses only those ingredients that are both thoroughly safe and also shown to really work. We use some natural ingredients that yield great results combined with lab-developed options when they are the ones that work best.

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Hyaluronic Acid

Hyaluronic acid is known for its moisturizing properties.

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Rose water

Our extract comes from the petals and buds of the rosa gallica plant which originated in the Mediterranean regions. It was found to be rich in Vitamins B5 &B3. It also known for its calming and smoothing properties, helping replenish lost moisture.

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Jojoba Oil

This Vitamin-E rich Jojoba Oil comes from the cold-pressed seeds of the Simmondsia chinensis, a shrub originating in the Australian desert. It is known for its powerful hydrating properties.

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Argan Oil

Argan oil, also called “liquid gold” is known to be rich in natural vitamins and essential fatty acids.

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Lotus Flower

Lotus flower is known for its astringent, soothing and antioxidant properties.

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This extract comes from bamboo shoots typically grown in China’s Fujian Provence. It contains B-vitamins known for their supportive properties to the cellular structure and processes.

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Castor Oil

The castor oil comes from the seeds of the Ricinus Communis plant, typically grown in India. It contains a high level of vitamin E, known for its moisturizing and calming properties.

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Biotin is rich in nourishing Vitamin B7.

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The activated charcoal, from trees like the Japanese oaks, is known for its purifying properties, absorbing impurities deep into its porous structure to wash them away.