OUR VITAMIN STORY
It was by chance yet again that news of Pro-Vitamin B5 made its way to the attention of beauty buyers for some of Europe’s top department stores. Very soon it became a highly prized and luxury hair tonic. It was in high demand at the most chic beauty counters from London to Paris to Madrid. The fact that it could only be produced in very limited quantities made it very exclusive and even more desirable. The demand for this miracle hair treatment inspired the creation of Pantene. And the world authority in vitamin efficacy—the Swiss Vitamin Institute—certified Pantene’s Pro-Vitamin B5 formula. At first Pantene was only available in Europe, but over the years, hundreds of millions of women from the USA to China have discovered and made it the world’s most popular hair care brand.
LET’S LOOK INSIDE
We have combined our legendary Pro-V with active hair nutrients, creating a blend to nourish hair inside and out.
Gentle cleansing complexes to gently lift impurities from the surface of hair while helping to protect essential core nutrients.
Active during the rinse to protect delicate strands. Designed to target and help repair the damaged areas of hair, restoring softness and manageability.
Hydrate hair throughout to keep hair soft and flexible. Help restore and maintain a healthy moisture balance.
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