Cookie Consent

We ensure safety & efficiency all along the process and involve all our stakeholders:


Pantene’s products are proven, among the most trusted and trustworthy with consumers, and have received, won, been awarded more external accolades, Beauty Awards, editor’s picks from industry experts such as beauty editors and influencers than any other shampoo brand.
Some Ingredients and formulas are also accredited, vetted, validated, approved, certified by external independent agencies organizations such as the Swiss Vitamin Institute.

The SVI is an independent, not-for-profit, and internationally recognized laboratory with expertise in the 13 essential vitamins and cofactors and nutrients. They are relied on by hospitals, government agencies, NGO’s and companies world-wide to ensure quality of vitamin-containing products. SVI put the scientific excellence of nutrients at the core of innovation in nutrition and cosmetics.

Since 1992, Pantene products have been recognized by the SVI for having formulas enriched with pro-vitamin B5. As Pantene searches for new sources of vitamins and nutrients for hair, the SVI’s vitamin expertise has become even more important.

The SVI partners with Pantene to analyze potential ingredients for their vitamin and nutrient composition. These ingredients include Pantene’s rose water, bamboo, and castor oil – all of which have proven to be sources of naturally-occurring vitamins and nutrients.


Our Belief

Pantene is calling for an end to animal testing in hair care and the beauty industry. We do not believe animal tests are necessary to evaluate the safety or performance of products. We have been committed to ending animal testing, recruiting scientists and invested in state-of-the-art laboratories that has enabled the development of best-in-class safety testing without the use of animals.

Investing in Cruelty-free research

Pantene’s parent company, P&G, has devoted a total of $410 million to develop cruelty-free alternatives and has joined industry coalitions to share research and testing methodologies so that other beauty care brands and the industry-at-large can end animal testing and move toward cruelty-free beauty care.

Changing the beauty industry

We do not test our products on animals. Pantene is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free hair care in the beauty industry. In a few countries where Pantene is sold, governments still mandate animal tests. In those cases, Pantene can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. Pantene is committed to working alongside these authorities and scientists to have alternative testing methods recognized and enable the cosmetics regulation to evolve towards a total elimination of animal testing.

How Pantene tests its products

Pantene tests its products on “swatches” of human hair (imagine ponytails of all different hair types and colors). To guarantee our products are also safe on scalp and skin, we test on “lab skins” that have the same physical properties as natural skin but are created wholly in a lab setting from non-animal materials. Testing on human hair and lab skin helps ensure our products work as intended and are safe to use. We also research our products with thousands of people around the world to ensure they really work and are gentle for daily use.