Pantene’s products are proven, among the most trusted and trustworthy with consumers, and have received, won, been awarded more external accolades, Beauty Awards, editor’s picks from industry experts such as beauty editors and influencers than any other shampoo brand.
Ingredients and formulas are also accredited, vetted, validated, approved, certified by external independent agencies organizations such as the Swiss Vitamin Institute.
The SVI is an independent, not-for-profit, and internationally recognized laboratory with expertise in the 13 essential vitamins and cofactors and nutrients. They are relied on by hospitals, government agencies, NGO’s and companies world-wide to ensure quality of vitamin-containing products. SVI put the scientific excellence of nutrients at the core of innovation in nutrition and cosmetics.
Since 1992, Pantene products have been recognized by the SVI for having formulas enriched with pro-vitamin B5. As Pantene searches for new sources of vitamins and nutrients for hair, the SVI’s vitamin expertise has become even more important.
The SVI partners with Pantene to analyze potential ingredients for their vitamin and nutrient composition. These ingredients include Pantene’s rose water, bamboo, and castor oil – all of which have proven to be sources of naturally-occurring vitamins and nutrients.