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Refill the good

THE PANTENE PRO-V REFILL SYSTEM

The photo of Pantene Refill the good product holded in a hand and being poured to refill bottle

REFILL & RE-USE

With “Refill the Good” you can now refill your favourite shampoo over and over again and create a sustainable bathroom routine in your own home. You can achieve this and still benefit from the proven high-quality performance of this product in its tried and trusted liquid form.

The photo of Pantene Refill aluminium bottle shown on the light, whitish background with shadows on it

BEAUTIFULLY LONG-LIVED: THE ALUMINIUM BOTTLE

This innovative refill system includes a high-quality, sustainable bottle made from 100% aluminium. This aluminium bottle can be re-filled many times over. Thanks to its beautiful design it will take pride of place in every bathroom.

The photo of Pantene Refill the good product shown on the light, whitish background with shadows on it

60 % LESS PLASTIC²: RECYCLABLE REFILL PACK

The new refill packs use 60% less plastic² in comparison with standard shampoo bottles. What’s more, they are completely recyclable⁴ and can be disposed of in your yellow sack or yellow bin.

The photo of Pantene Refill the good product holded in a hand and being poured to refill bottle

Refill

With “Refill the Good” you can now refill your favourite shampoo time and time again and set up a sustainable bathroom routine at home. The recyclable refill pack, which contains 60% less plastic compared with a regular shampoo bottle², can be poured easily into the aluminium bottle – the entire contents fit the bottle in one go.

The photo of Pantene Refill the good product holded in one hand and being poured to another hand

Re-use

The aluminium bottle can be re-filled endlessly and with its beautiful design it is a must-have for every bathroom. The aluminium bottle has an integrated pump dispenser giving you the right amount of shampoo every time. This refillable bottle has a long lifespan³ and makes it easy for you to help reduce the number of newly produced plastic bottles.

The photo of Pantene Refill the good products standing on the pedestal on the light brown background

100% of your Favourite Shampoo

Refill your favourite shampoo time and time again. And what’s more, without having to miss out on the proven, high-quality performance of the product you love. Pantene’s Pro-V Repair & Care Shampoo conditions your hair thanks to its active Pro-V nutrients. It helps to restore your hair’s resilience against damage caused by styling and prevents split ends.

ACT NOW. TIME IS RUNNING OUT

If we want to create a brighter future for the next generations on this planet, we must drastically reduce the amount of plastic we consume. This is why P&G Beauty has reduced its timeline for packaging targets, for its hair care brands, from 2030 to 2021.

A photo of P&G range of products standing one next to each other and the title: refill the good

THE FIRST SHAMPOO REFILL SYSTEM LAUNCHED BY P&G BEAUTY

April 2021 will see the launch of the new “Refill the Good“ refill system for shampoos of the following brands: Pantene Pro-V, Head & Shoulders and Herbal Essences.

An icon of infinity and a '2021' number

FULLY RECYCLABLE BY THE END OF 2021

P&G Beauty strives to reach its target of making all of its conventional shampoo and conditioner bottles fully recyclable by the end of 2021. It also aims to reduce the amount of newly produced plastic used in its products by 50%, in comparison with 2016.

An image of a world icon made from photo collage and a '300 000 000' number

UP TO 300 MILLION FEWER NEWLY PRODUCED PLASTIC BOTTLES PER YEAR

These initiatives will mean that from 2021, the amount of new plastic bottles produced in Europe will be reduced by 300 million. Also, millions of households will be able to recycle and re-use packaging materials, using less packaging in general.


  • 1Protection from styling damage vs. a shampoo without conditioning agents
  • 2per ml compared with a regular shampoo bottle
  • 3Cleaning tip: Before refilling, thoroughly clean the aluminium bottle by hand using hot water to ensure that no shampoo residues are left behind. Dry upside down. Not suitable for cleaning in a dishwasher as this may lead to excess foam.
  • 4through Teracycle