Cookie Consent
Hair Advisor





THE PANTENE PRO-V REFILL SYSTEM

REFILL & RE-USE

With “Refill the Good” you can now refill your favourite shampoo over and over again and create a sustainable bathroom routine in your own home. You can achieve this and still benefit from the proven high-quality performance of this product in its tried and trusted liquid form.

BEAUTIFULLY LONG-LIVED: THE ALUMINIUM BOTTLE

This innovative refill system includes a high-quality, sustainable bottle made from 100% aluminium. This aluminium bottle can be re-filled many times over. Thanks to its beautiful design it will take pride of place in every bathroom.

60 % LESS PLASTIC²: RECYCLABLE REFILL PACK

The new refill packs use 60% less plastic2 in comparison with standard shampoo bottles. What’s more, they are completely recyclable4 and can be disposed of in your yellow sack or yellow bin.

ACT NOW. TIME IS RUNNING OUT

If we want to create a brighter future for the next generations on this planet, we must drastically reduce the amount of plastic we consume. This is why P&G Beauty has reduced its timeline for packaging targets, for its hair care brands, from 2030 to 2021.

THE FIRST SHAMPOO REFILL SYSTEM LAUNCHED BY P&G BEAUTY

April 2021 will see the launch of the new “Refill the Good“ refill system for shampoos of the following brands: Pantene Pro-V, Head & Shoulders and Herbal Essences.

FULLY RECYCLABLE BY THE END OF 2021

P&G Beauty strives to reach its target of making all of its conventional shampoo and conditioner bottles fully recyclable by the end of 2021. It also aims to reduce the amount of newly produced plastic used in its products by 50%, in comparison with 2016.

UP TO 300 MILLION FEWER NEWLY PRODUCED PLASTIC BOTTLES PER YEAR

These initiatives will mean that from 2021, the amount of new plastic bottles produced in Europe will be reduced by 300 million. Also, millions of households will be able to recycle and re-use packaging materials, using less packaging in general.

1 Protection from styling damage vs. a shampoo without conditioning agents
2 per ml compared with a regular shampoo bottle
3 Cleaning tip: Before refilling, thoroughly clean the aluminium bottle by hand using hot water to ensure that no shampoo residues are left behind. Dry upside down. Not suitable for cleaning in a dishwasher as this may lead to excess foam.
4 through Teracycle