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power of grey 1

#POWEROFGREY

We believe grey hair is beautiful, and it’s time to celebrate it.
The more we see grey hair, the more we see its beauty.
Join #POWEROFGREY

Why is it so shocking seeing women with grey hair?

It’s time to stop it.
Share your grey to join the movement by using GO_GREY.

Take a picture, choose your grey and share with your friends!

Because the more women go grey, the more we normalize it.

Grey and Glowing

Discover our

grey & glowing

Collection

FOR SMOOTH GREYS THAT GLOW

Purple shampoo with Jojoba Oil, Anti-oxidants and Pro-V that helps removing yellow tones and softens rebellious strands.

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