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Landmark global research conducted by Pantene with Dr. Marianne LaFrance, Ph.D., Professor at Yale University and social psychologist Dr. Adam Galinsky, Ph.D., Professor of Business and Chair of Management Division at Columbia Business School found that hair is the #1 way women express their identity and sense of self to the world. Great hair can kickstart a great day. Great hair goes beyond looking good: it impacts how we each perceive ourselves. When you feel good about your hair, you feel happier, more true to “you:” great hair makes you feel more competent and more confident, more joyful and more creative.

Great hair days create more great days.

Which is why Pantene is committed to making the best possible hair care—safe and effective—in the best possible way. Every single day, hundreds of Pantene scientists dedicate their time to thinking about the health and safety of you and your hair, your community and the world. Since 1945, when Swiss doctors first discovered the nurturing, hair-boosting benefits of Pantene’s Pro-Vitamin B5, we’ve made healthy hair a reality for hundreds of millions of people around the globe.

We believe in

We are proud of what we do, and how we do it, and want to share with anyone who is interested. Click through to learn more about our programs to spark social change, our rigorous approach to safety and quality, and our unwavering commitment to the health and wellbeing of the world and all of the people in it.


behind our brand

dr. jeni thomas

Dr. Jeni Thomas

Pantene Principal Scientist

“It’s all towards finding new and better ways to get every hair type to the healthiest and most beautiful hair possible.”

Read dr. jeni's story