Inventor of Pantene antioxidant nutrients
“As Jennifer coloured hair more often and continued to spend time cycling outdoors, she noticed the need to defend her hair against oxidative stress.”
Jennifer, an avid cyclist from Great Britain, has been studying the effects of free radicals (also known as oxidative stress) on hair for more than 20 years – since she began researching hair colour. That’s when she started colouring her own hair. She knew the hair colouring process inflicts oxidative stress. She also believed free radicals from daily UV exposure could be impacting hair’s health too.
As Jennifer coloured hair more often and continued to spend time cycling outdoors, she noticed the effects of oxidative stress on her hair.
“My hair was stressed beyond what my shampoo and conditioner could repair. They needed antioxidants to defend my hair against so much oxidative stress.”
That’s why she introduced antioxidant nutrients into all Pantene shampoos and conditioners as part of the Pro-V blend of nutrients.