
Our products must be
SAFE & EFFEECTIVE.
Our priority:
helping you achieve your healthiest-looking, best hair ever. For this, we use some natural ingredients that yield great results, and lab-developed options when they’re the ones that work best
WHAT'S INSIDE OUR BOTTLES?
MEET THE PEOPLE
BEHIND OUR BOTTLES

Brooke Cochran
Pantene Scientist, Formulator & Inventor of the new Sulfate-Free Shampoo“I wanted to create products that my mum and sister would love because of their benefits and ingredients”
read Brooke's story
Kim Jackson
Pantene Senior Scientist & Inventor of the new Dry Shampoo FoamKim was responsible for creating a better dry shampoo. But there was a small problem: she would never use a typical dry shampoo on her own hair.
read Kim's storyDr. Jennifer Marsh
Research Fellow & Inventor of Pantene antioxidant nutrients“As Jennifer coloured hair more often and continued to spend time cycling outdoors, she noticed the needs to defend her hair against oxidative stress.”
Read Dr. Jennifer's story