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As hair is gradually damaged by everyday wear and tear, it loses its natural hair moisturizing properties. These properties control the movement of moisture in and out of each hair strand as well as providing hair with a soft feel—without them, hair becomes especially prone to frizz in humid weather and static when the air is dry, and can feel like a handful of straw. Some hair care products contain hair care ingredients that help hair to act as if it still has its natural hair moisturizing structural properties.

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